During the economic crisis, many employers respond to knee-jerk reaction to cut bottom line costs for laying off some of the most critical talent.
However, the goal during the down economy is to build a visual bridge between what is happening today and where you want your company to go in the future. Careerist Gen Y is definitely a demographic you do not want to ignore during a down economy. They are the most skilled, tech savvy generation in history, business, and they can bring enthusiasm and knowledge in your company at an affordable price, but only if you know how to speak their values, needs and desires. And if you play your cards right out of the building is open, respectful relationship with them, there's a good chance that your Gen Y careerists will get back to you in a few years when you need them (and trust me on this, you will need them!)
This article will give you insight into how to make the most of a slow economy by tapping into the spirit of workers' assets and generation Y.
1 Embrace the need for Gen Y job-hop. Generation Y generation that is well known for job hopping, not because they lack respect or loyalty. They can be seen moving from job to job as an important step for building a great career. During a down economy, You May find you reap the rewards of hiring Gen Y on a temporary basis (3-6 months) and doing all it can to build a loyal relationship with them. They will enjoy the freedom of knowing the job is short, and if you treat them well, they will more than likely get back to you in the future when the economy back around. If your company is one that has strong brand equity, sell the Gen Y on the ability to add your company on their resume. They will love this idea.
2 Invite Gen Y to offer training for your company. Is your company missing some tech skills, online social networking skills or knowledge about what is really happening in the market for ages 18-29? If so, the down economy may be the perfect opportunity to invite a few Gen Y techies to speak for your company. This generation thrives on teaching others, and they love nothing better than to talk about topics dear to his heart as SMS messages, how to use social networking sites effectively or to talk about what's happening with I-tunes or their favorite digital download site. Learning what Gen Y knows can give your company a serious upper hand in the market when the economy picks back up.
3 Tap into the entrepreneurial spirit of General Y . Many Gen Y careerists not only works for a company, but they are running a small business or nonprofit out of business. During a down economy, You May be able to outsource some tasks to Gen Y entrepreneur or consultant. At the same time tapping into the Gen Y entrepreneurial spirit will add new ideas and bring new network for your business that can help you move through the slow times, with a completely new perspective.
4 Emerging through the Gen Y Careerist There is one thing to know about Gen Y: They are very large global network, and they make decisions based on what their friends tell them to do. Savvy business owners will see a slow down economy as an opportunity to do some very creative marketing. By getting a Gen Y in your business during this time, even on a part-time basis, you can build a strong word-of-mouth marketing to Gen Y community about your company's brand. Host a social or business event specifically for your Gen Y workers, and invite them to your friends. You'll hit the nail on the head, including their network in several of his company events.
5 Use this time to allow Gen Y to get paid for voluntarily. companies such as Ernst and Young are actually paying their Gen Ys to volunteer in countries abroad (with a big B. Brilliant) Gen Y loves to volunteer and can actually reduce wages in order to do meaningful work for its company in or adjacent to your services. You May also find grant money to fund this effort, or May be you can find a company that is willing to partner with you to make funding available for this form of outreach. Companies such as the Peace Corps and taught America are quite popular with Gen Y, because young careerists can see one day that their efforts to create a better world. Use this time to make your company more visible through the civic mindedness of the twenty-something careerists.
6 Bids Gen Y the opportunity to take on leadership development training and a short stretch assignments that will enhance their career and your company . During a down economy, the first thing that many employers to cut their budgets from the training and development. Down economy is actually a golden opportunity to young workers who are involved in stretch assignments and more training and development that can build sustainability for your company. Offering Gen Y the opportunity to train within your company, You May be able to negotiate a more affordable salary or compensation in exchange for short-term leadership and skills development and mentoring from more experienced manager or leader. Gen Y fails to develop, so do your best to take advantage of that desire when times get tough.
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