As the founder and CEO of the trolley service for small businesses, I am in the privileged position of witnesses and to analyze the cases of success and failure in implementing e-commerce sites on a regular basis.
Based on my experience, I was able to identify five challenges applicable to most cases. Store owners can usually reach the same conclusions through trial and error, but in e-commerce is still a long way way more expensive. The best option then is to learn from the success of other online stores.
1 Your potential customers do not trust your site
It allows mom-and-pop Web sites that look just as good-maybe even better than web-sites of large corporations. All potential buyers are well aware of it and they will be impressed by a sophisticated professional look and logo. Potential buyers do not believe the site had just arrived in, and it must be your conscious decision to do what it takes to make them change their minds. Begin by showing a physical address, phone number, and a list of people behind the website. Consider joining forces with other sites that will create its own legitimacy. If you can get your suppliers and distributors that you mentioned on their website, it will definitely make your business appear more reliable. Join the best practices of organizations like the Better Business Bureau or privacy certification program, such as TRUSTe. Encourage and provide funds for their clients to view their products or services under its own name and company. Publish success stories, always making sure the author is clearly identified. And most importantly: answer all the questions before the sale is complete and timely manner. Many potential buyers will contact you with very basic questions, or for information already entered in the FAQ section, just to test the speed of your company. Allocate the necessary resources to ensure prompt, personalized and courteous responses to all pre-sales inquiries.
2 Your products or services will sell themselves
an alarming number of e-commerce store owners believe in blindly following equation:
Traffic + Good Price = Sales
Unfortunately, the reality is much more complicated than that. Your products or services will not be sold. Even if you have a significant number of visitors, the lowest price, potential buyers can choose to buy elsewhere on the web. Why is this so? Maybe other sites have invested more resources to showcase the same product. Make sure your shopping cart to introduce products and services as you want to be seen. If you require five images per subject, a long description, including HTML formatting, multiple categories, external links and reviews, customize a program that suits your needs, rather than adapting their business to the limitations of shopping. Also, add your own unique text description of the standard product by the manufacturer or supplier. If you think you have the knowledge to create attractive descriptions of their products, hire a writer you can afford the Guru. Make an effort to get the lowest possible shipping rates or offer free shipping, and publish the rates of the shipping delay before the customer checks out. Displaying your products and services to fully and thoroughly, invest time and effort, will help to produce your web site dazzle the same products offered elsewhere on the web, boost your confidence and your website ranking in search engines.
3.nagon to buy does not last long
Even if a potential customer finds your site, in terms of its trust business, and feels compelled to buy your product or hire your services to drive does not last long. So, your website must be designed to let it flow and enjoy it while it lasts. information needed at every step, and the number of steps and proper, should be few and as little as possible. If you sell downloadable software, which led to the shipping address is a definite waste precious time. the cart you bought can boast thousands of opportunities, but one of several features that will really make a difference in terms of sales is short and simple checkout. Even if you have already invested in design or in the shopping cart is the inconvenient collection, weigh in income are missing out on due to a bad decision when you set up your business. Do not hesitate to switch providers. When you do, remember that the ideal collection to most customers drive to buy is one where the process is complete with three screens: a product overview, user input and payment information, and a certificate. simpler, the better. If you have no choice but to present more complex process, make sure it is not too removed from the ideal three-step model.
4 Customers do not favor stores that are also standard
Many small shops do not have the budget to hire a consultant who will design a custom strategy, so they settle for the standard tools. Instead of hiring a web designer, they buy a template. Instead of buying an exclusive template, they jointly purchased a template that can be seen everywhere on the web. Instead of developing custom e-commerce applications, or customizing an existing one, they use a standard e-commerce service provided by hosting company. The consequence is that potential customers perceive a lack of commitment to conform to the standard tools and create a unique buying experience. Thus, the trust relationship is not created and the need to buy is difficult. This means that it is crucial to adapt standard tools: the appearance of shopping which should match the overall page layout, and functionality must be in accordance with the requirements of trade (going back to the example above, stores selling digital products may not be fast for shipping information or to offer shipping rates). If you lack the necessary funds, hire a programmer or designer to Rentacoder. There you can publish your work and available resources, and receive bids from developers willing to take on your project.
5 Your little e-commerce site will not go unnoticed by hackers
5 Your little e-commerce site will not go unnoticed by hackers
That's all. I hope you will find 5 Challenges of E-Commerce for Small Businesses useful for your business.
Good luck and happy selling,
Roni Alhadeff,
founder Comersus Cart
By Succeeding in e-commerce